The Difference
Turn the bottle over.
Pick up almost any body lotion from a mall or a drugstore and read the back. It's a book. Ours is shorter than your grocery list — and every line of it is there for a reason.
Wolf & 60
12
Max Ingredients
versus
A Mass-Market Lotion
39
Ingredients
Counted off the back of a nationally sold body lotion. We're not naming it — plenty of people like it, and this isn't about them. It's about what you're putting on your skin, and how much of it you actually need.
Every One Of Them · Body Lotion
Here's the whole list.
Not a summary. Not "and other ingredients." This is everything that goes in — eight, for the body lotion. Every other product in the line lists its own, on its own page, and none of them run past twelve.
- 01Distilled WaterThe base. Distilled, because we sell this.
- 02Shea ButterThe richness you feel the next morning.
- 03Jojoba OilSinks in instead of sitting on top.
- 04Emulsifying WaxHolds water and oil together so it never splits.
- 05GlycerinDraws moisture into the skin.
- 06PreservativeKeeps it safe to use. Without it, a lotion lasts a week.
- 07Vitamin EKeeps the oils from turning.
- 08FragranceOr nothing at all, if you choose Fragrance-Free.
What You'll Notice
Less product
Longer bottle
Softer hands
It behaves differently, so use it differently.
A half-dime to dime-sized amount covers both hands. That surprises people — most lotions are built to be used by the palmful, because there's so much water and filler in them.
Because it's concentrated, a bottle goes an unreasonably long way. And every ingredient in it is there for a reason — nothing added to bulk it out, nothing your skin has to work around. That matters if your skin has opinions.
Made without parabens, phthalates or GMOs, vegan, and never tested on animals.
Bespoke · Made to Order
Bring Your Own Scent
Have an essential oil or fragrance you love? Bring it to us and we'll blend your own body lotion in the same eight-ingredient base. Stay and watch it made, or pick it up in a day or two — whichever suits you.
Request a Custom Batch